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Following the great success of the first edition, from 12 to 20 June Polimoda Fashion Week 2010 is taking place again, at the same time as Pitti Uomo. The event transforms Florence into a stage set where fashion, creativity, talent and culture mingle, providing an “open air” showcase that enlivens the streets of the city. The theme of the 2010 edition is “Incontri/Meetings”, suggesting the idea of exchange, encounter and fusion between reality and different concepts, all in some way related to the world of fashion. The event is preceded on 9 June by the Polimoda fashion Show 2010, the final fashion show of the collections made by students graduating in Fashion design, a double date at the SaschAll Theatre, at 6.30pm and 9.30pm.

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