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FOOTWEAR GOES AT DOUBLE THE SPEED. THE FOOTWEAR SECTOR AND QUICK PRODUCERS
The research by Area Studi Diomedea for Expo Riva Schuh highlights a trend that has grown over the past few years in the footwear sector. Collections are no longer presented and delivered to match the normal timescales of two seasons (Spring/Summer and Autumn/Winter) and an increasing amount of production takes place "out of season". The new fast collections are suited to the last purchases of the season or, on the contrary, collections presented well in advance to give large scale distribution a greater number of months’ programming.
The result? Companies are doing more and more of their planning and production in a continual cycle, with recurrent overlapping of summer and winter collections.
Through quantity questionnaires and quality interviews, this research involved around 200 Italian and foreign manufacturers, exhibitors at the trade fair in Riva del Garda, and more than 800 visitors (plus all the information from those accredited online, with over 7,000 answers) including retailers, small chains, large chains and large scale distribution.
The gradual shift towards delayed timescales for presentation of part of the collection is confirmed by both exhibitors and visitors at the event. Of the approximately 200 “quick producer” exhibitors, 80% believe that the trend for delayed purchases is growing. The same kind of result is obtained with a large sample of visitors: 77% believe that over the last 5 years this purchase method has increased, but 88% think that there will be growth over the next 5 years. It means this is just the start of this phenomenon in footwear and is by no means its peak, on the contrary it is a trend that will continue over the coming years.
The quick production, which in any case calls for additional creative and production effort, is however also a way to optimise costs and spread risk over the different collections within a single sales season.

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